Digital Marketing: Flash Backs and Recaps

Oh my goodness! I made it to my last blog post for my Digital Marketing class! Flash back three months ago to my first day of Digital Marketing class, I remember sitting terrified as my professor proceeded to yell at every student who walked in late and then informing our class that our grades would be based mainly off of a) our blog (something I had purposefully never done before and had planned on keeping it that way) and b) participating in class discussions (of course I’m that kid who always sits in the back of the class because I am too nervous to talk in front of the entire class).

My terror only increased as my professor started to drop terms like SEO, inbound marketing, SQL, and Google Analytics, none of which I had ever heard before. I had never felt so overwhelmed in my entire school career, and I left our classroom that day shaking and panicking over the thought that I am a senior, about to graduate next quarter, but feeling completely incompetent and unprepared to go out in the “real world” and find a marketing job.

Over time that fear went away and found myself leaving Mark Staton’s class every week, feeling pumped up and more excited about Marketing than I had ever been before. So now, three months later, I went from having never even heard about Google Analytics to being Google Analytics Certified, and have written 10,102 ish words on so many different interesting topics in digital marketing, including:

  • Search Engine Optimization
  • Inbound Marketing
  • Social Media
  • Content Marketing
  • Paid Media
  • My Experience Learning How To Code In Two Hours
  • A/B Testing
  • SQL
  • Database Marketing
  • Mobile Promotion and App Store Marketing
  • Mobile/Digital Payment
  • Product Co-Creation
  • Edgerank
  • Growth Hacking
  • Social Issues Regarding Social Media

My blog views went from one or two a week (which was my professor grading my blog posts), then sky rocketed to 136 views on October 29th when I promoted my blog on Facebook. (Thanks everyone for all the clicks!)

BLOG stats

After that one day I did not continue to promote my blog on Facebook (which I probably should have continued to do), but over the three months I did gain 37 followers, had readers from all over the world, and an average of 7 people a day checking out my blog.

BLOG around the world

BLOG stats by months and weeks

Despite the shaky start, I had a wonderful experience, I gained an incredible amount of knowledge, and am very thankful to my professor for all he taught me this quarter (Mark, you no longer scare me).


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