Ever feel convicted when you see those images all over the Internet of rainforests being destroyed, washed up dead whales lying on the beach, lonely children standing in some desolate area, dried up river beds, heaping piles of trash in the ocean, or any other tear jerking imagery that is supposed to raise awareness and compel you to join a cause? Since you can’t donate money to every charity out there, what else are you supposed to do? I’ll tell you one thing, it’s definitely not this:
I love the use of humor in this brief video to raise awareness that there is something you can do in your daily life to make a difference, especially when most advertisements trying to raise awareness or support for a cause tend to use some slightly altered version of the same cliché depressing images.
So what’s the main message they are trying to get across? By simply choosing to purchase products that are certified by the Rainforest Alliance, you can still make a difference without having to make any drastic changes in your life. The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods, and they have a cute frog logo, which they allow businesses to place on their goods and services if they can meet the Rainforest Alliance’s rigorous sustainability standards.
Not only does this help environmentally conscious businesses thrive, but it also makes choice editing for consumers easier and less time consuming (and from being punched in the face by the wife you left who now has a child with your personal trainer).